Erica Esserman

Mercedes-Benz Magical Garage (2022)

Interactive Installation
Creative Technologist
Jangled Nerves, GmbH
Musée Rodin Paris, France

The Mercedes-Benz Magical Garage is a walk-in immersive installation created for the “Showcasing Innovations” Mercedes-Benz campaign event hosted at the Musée Rodin in Paris, France. The installation consisted of many LED modules and mirrors to immerse the viewer in a full 360 degree multimedia installation.  The installation was also voice reactive and tracked the viewers’ looking direction to create a personilized in interactive experience for each individual.

Later in the week, the installation was transformed to feature Kid Cudi’s music and imagery from his music videos as part of his debut of his collection with KAWS.